Stats & Facts
Most of the customers you put on silent-hold will hang up.
Source: AT&T
Any time you put a caller on-hold you run the risk of them hanging up. Something as simple as playing music, promotions, or information can extend your business' 'hold-time' ten-fold.
40 sec
Callers left on a silent-hold hang up within 40 seconds
1.5 min
Callers left with music hang up after 1.5 minutes
5 min
Callers left with messages stay on the line up to 5 minutes
Source: North American Telecommunication Association
On-hold product promotion...
88
is the preferred on-hold option of eighty-eight percent of customers!
20
increases sales on promoted products up to twenty percent!
7
keeps people on-the-line over seven times longer than a silent-hold!
Source: Stan Rapp and Tom Collins of Maximarketing
