Messages On Hold

Messages On Hold

You Only Get One Chance to Make a First Impression!

When clients or potential clients hear the crisp, clear confident professionally recorded voice greeting, feelings of comfort and security are instantly evoked which, in turn, will improve your company’s image and brand. Get your business to the next level with our high-quality auto attendants and voicemail greetings that improve the professional image of countless companies throughout the U.S. and Canada. Whether you are a large or small business let MobileVoice enhance your image with a professional voice talent.

Make “The Voice of Your Company” a professional one.

Why Dead Silence Renders Your Business Dead in the Water

Giving your customers or prospects the silent treatment is the worst thing you can do! Callers left in silence become frustrated quickly, and it’s likely that many callers will fear they’ve been disconnected. Studies show that 60% of callers put on “silent hold” hang up within the first minute, half within the first 40 seconds and that 30% of first-time callers put on “silent hold” never call back.

Playing the Radio or Store-Bought CDs

Playing the radio or a commercial CD may cost you more than you think! The law requires you to pay licensing and/or royalty fees for any music you play on your phone system. SOCAN is a watchdog group that collects royalties and re-broadcasting fees whenever unlicensed music is used for business purposes. Fines can be astronomical ranging from $500 to $100,000 per musical piece.

Canned Music

Some companies offer overpriced “music-only” services via satellite, or even worse, “buyout” music CDs that don’t promote your products or services, and that aren’t customized for your business. And let’s face it, hearing muzak-style elevator music on hold is boring! Not only are you missing out on a valuable marketing opportunity, you may be driving customers away!

Statistics of Message on Hold

North American Telecommunications Association

1. The average hold time for businesses with more than two lines is 55 seconds

2. 55% of callers who were put on “silent” hold abandoned their calls within the first 40 seconds

3. Callers who hear music on hold stay on the line an average of 60 seconds longer than those on “silent” hold

4. Callers hearing information on hold stay on the line up to 3.5 minutes longer

AT&T

1. Customers left on-hold without any background music felt that a 30-second on-hold call actually lasted 90 seconds. Furthermore, customers thought a 30-second on-hold call that used music-on-hold lasted only 15 seconds. – AT&T Survey

2. 94% of all advertising budgets are spent to induce phone calls, while only 4% is spent on handling new calls.

3. 88% of all callers surveyed preferred message recordings to radio or silence.

4. 70% of all business callers are put ON HOLD.

5. 60% of all callers left unattended hang up.

Sales & Marketing Management Magazine

 

1. 93% of the average marketing/advertising budget is spent to entice potential customers to call a business

2. Only 4% of the average marketing budget is spent on caller/customer retention

3. The average cost in lost potential business from a mishandled call is $34

Other Facts and Figures

1. Executives spend 15 minutes a day or 60 hours per year on-hold. – USA Today

2. The average hold time is 38 seconds. – Electronic Distribution Today

3. 88% of callers preferred on-hold messages to other hold options, and 16 – 20% made a purchase based on an on-hold offer. – Stan Rapp and Tom Collins of Maximarketing

4. On average 7/10 business callers are placed on-hold. – Inbound/Outbound

5. One study found that of the 8 – 15% of a company’s customer base is lost each year, 68% is due to indifferent or negative phone treatment. – Oren Harari of The Tom Peters Group

6. The average person will spend 1.2 years on hold. – Woman’s World Magazine

Why Dead Silence Renders Your Business Dead in the Water

Giving your customers or prospects the silent treatment is the worst thing you can do! Callers left in silence become frustrated quickly, and it’s likely that many callers will fear they’ve been disconnected. Studies show that 60% of callers put on “silent hold” hang up within the first minute, half within the first 40 seconds and that 30% of first-time callers put on “silent hold” never call back.

Playing the Radio or Store-Bought CDs

Playing the radio or a commercial CD may cost you more than you think! The law requires you to pay licensing and/or royalty fees for any music you play on your phone system. SOCAN is a watchdog group that collects royalties and re-broadcasting fees whenever unlicensed music is used for business purposes. Fines can be astronomical ranging from $500 to $100,000 per musical piece.

Canned Music

Some companies offer overpriced “music-only” services via satellite, or even worse, “buyout” music CDs that don’t promote your products or services, and that aren’t customized for your business. And let’s face it, hearing muzak-style elevator music on hold is boring! Not only are you missing out on a valuable marketing opportunity, you may be driving customers away!

Statistics of Message on Hold

North American Telecommunications Association

1. The average hold time for businesses with more than two lines is 55 seconds

2. 55% of callers who were put on “silent” hold abandoned their calls within the first 40 seconds

3. Callers who hear music on hold stay on the line an average of 60 seconds longer than those on “silent” hold

4. Callers hearing information on hold stay on the line up to 3.5 minutes longer

AT&T

1. Customers left on-hold without any background music felt that a 30-second on-hold call actually lasted 90 seconds. Furthermore, customers thought a 30-second on-hold call that used music-on-hold lasted only 15 seconds. – AT&T Survey

2. 94% of all advertising budgets are spent to induce phone calls, while only 4% is spent on handling new calls.

3. 88% of all callers surveyed preferred message recordings to radio or silence.

4. 70% of all business callers are put ON HOLD.

5. 60% of all callers left unattended hang up.

Sales & Marketing Management Magazine

1. 93% of the average marketing/advertising budget is spent to entice potential customers to call a business

2. Only 4% of the average marketing budget is spent on caller/customer retention

3. The average cost in lost potential business from a mishandled call is $34

Other Facts and Figures

1. Executives spend 15 minutes a day or 60 hours per year on-hold. – USA Today

2. The average hold time is 38 seconds. – Electronic Distribution Today

3. 88% of callers preferred on-hold messages to other hold options, and 16 – 20% made a purchase based on an on-hold offer. – Stan Rapp and Tom Collins of Maximarketing

4. On average 7/10 business callers are placed on-hold. – Inbound/Outbound

5. One study found that of the 8 – 15% of a company’s customer base is lost each year, 68% is due to indifferent or negative phone treatment. – Oren Harari of The Tom Peters Group

6. The average person will spend 1.2 years on hold. – Woman’s World Magazine

Statistics of Message on Hold

North American Telecommunications Association

1. The average hold time for businesses with more than two lines is 55 seconds

2. 55% of callers who were put on “silent” hold abandoned their calls within the first 40 seconds

3. Callers who hear music on hold stay on the line an average of 60 seconds longer than those on “silent” hold

4. Callers hearing information on hold stay on the line up to 3.5 minutes longer

AT&T

1. Customers left on-hold without any background music felt that a 30-second on-hold call actually lasted 90 seconds. Furthermore, customers thought a 30-second on-hold call that used music-on-hold lasted only 15 seconds. – AT&T Survey

2. 94% of all advertising budgets are spent to induce phone calls, while only 4% is spent on handling new calls.

3. 88% of all callers surveyed preferred message recordings to radio or silence.

4. 70% of all business callers are put ON HOLD.

5. 60% of all callers left unattended hang up.

Sales & Marketing Management Magazine

 

1. 93% of the average marketing/advertising budget is spent to entice potential customers to call a business

2. Only 4% of the average marketing budget is spent on caller/customer retention

3. The average cost in lost potential business from a mishandled call is $34

Other Facts and Figures

1. Executives spend 15 minutes a day or 60 hours per year on-hold. – USA Today

2. The average hold time is 38 seconds. – Electronic Distribution Today

3. 88% of callers preferred on-hold messages to other hold options, and 16 – 20% made a purchase based on an on-hold offer. – Stan Rapp and Tom Collins of Maximarketing

4. On average 7/10 business callers are placed on-hold. – Inbound/Outbound

5. One study found that of the 8 – 15% of a company’s customer base is lost each year, 68% is due to indifferent or negative phone treatment. – Oren Harari of The Tom Peters Group

6. The average person will spend 1.2 years on hold. – Woman’s World Magazine

Stats & Facts

See What the Industry Experts Have to Say.

See What the Industry Experts Have to Say.

Learn More

View Our Pricing Packages

“Easy setup and fantastic service. I couldn’t be happier with the final product, and would recommend to anyone.”

Rowie

Bookkeeping

“I was delighted with the end result and would highly recommend it. The custom-bundling of different packages for my plan made the entire process easy from start to finish; and all within my budget!”

Bart

CBM

“My questions around on-hold messages were answered quickly. They were agreeable and very reasonable and we worked the script together. Now, hardly anyone hangs up when I put them on hold!”

M.S

Pharmacy

“Business was easy to work with and provide quality service. It’s exactly what we were looking for.”

Dr. Peter

Dentist

View Our Pricing Packages

“Easy setup and fantastic service. I couldn’t be happier with the final product, and would recommend to anyone.”

Rowie

Bookkeeping

“I was delighted with the end result and would highly recommend it. The custom-bundling of different packages for my plan made the entire process easy from start to finish; and all within my budget!”

Bart

CBM

“My questions around on-hold messages were answered quickly. They were agreeable and very reasonable and we worked the script together. Now, hardly anyone hangs up when I put them on hold!”

M.S

Pharmacy

“Business was easy to work with and provide quality service. It’s exactly what we were looking for.”

Dr. Peter

Dentist

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